Article 17 of the copyright directive : the capabilities of current technology must be appropriately presented

Article 17 of the copyright directive : the capabilities of current technology must be appropriately presented

19 September 2019

The CDC has expressed its interest for participating in the Stakeholder Dialogue on the application of Article 17 of Directive on Copyright in the Digital Single Market (EU 2019/790) due on 15th October 2019 in Brussels.

Our commitment to the European public debate is to provide the perspective of technology experts working at small and medium businesses, as developers, engineers and managers.

While it is an understatement to stay article 17 (previously known as article 13 before the adoption of the Directive) has been controversial, the CDC believes it can positively contribute to enlightening the decisionmakers on what technology can do.

Online content sharing service providers and rights-holders will require technology to implement and monitor the obligations set out by the Copyright Directive.

This includes recognition technologies such as the use of visual fingerprints, to identify content and to determine whether it is allowed or prohibited.

The implementation of Article 17 will expand the content identification market, incentivising technology companies to innovate and compete based on efficiency and effectiveness. They will thus align their incentives to the public good of a well-functioning internet that follows legal guidelines.

The Cyber Data Coalition, whose members provide technology to both the rights-holders and the content sharing service providers, aims to contribute to the public debate with technical information on :
– the technology developed by SMEs,
– what this technology can do, and
– whether it is capable of serving the smaller stakeholders while also scaling to the global platforms.

We represent experts and companies that have already contributed directly to the enforcement of laws that work to limit the use and distribution of illegal content. The deployments range from small law-enforcement services to the world’s largest social networks. Therefore, we can provide real-world examples that demonstrate how content recognition solutions can scale to the largest platforms while being affordable by the smallest companies.

Our experience is that today, unlike in the early days of the e-commerce directive, technology to identify and monitor content is much more affordable and scalable. This is key to enable the effective implementation of Article 17.

Our shared objective is to make the implementation of the copyright directive a definite success. For that, the capabilities of current technology must be appropriately presented.

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